Why We Should All Care About Obamacare

PRC Researchers in the News

| October 20, 2014

David Grande, director of the PRC’s Training Core, co-authors a piece about the impact of Obamacare for all Americans, not just for those who are currently uninsured. They present predictions for the future health insurance landscape.

Link: http://www.philly.com/philly/blogs/fieldclinic/Why-We-Should-All-Care-About-Obamacare.html

Q & A Spotlight

Andrew Strasser, PhD, Co-Investigator; Skin Cancer Communication Project
According to your research, smokers ignore warning boxes in cigarette ads. Is there an effective alternative?
In that study, we found embedding health information in the body of the advertisement effectively conveyed risk. In previous research, when we replaced the text-only warning boxes with graphic warning labels, there was increased recall of health risks. Not surprising, our eye tracking results suggest graphic images grab and hold attention more than text-only messages. Mandating risks to appear in the body of advertisements and using graphic health warnings are two good strategies.