PRC Researcher Andrew Strasser, PhD, recently published two studies about the behaviors of smokers which show that low-nicotine cigarettes may not significantly change smokers’ habits and that smokers tend to ignore warning label boxes in tobacco advertisements. In a randomized … Read more
Graphic Warning Labels on Cigarette Packs More Effective than Text: UPenn PRC Researcher Andrew Strasser
In PLOS ONE, Andrew Strasser, PhD, Co-Investigator on the UPenn PRC Skin Cancer Communication project, Daniel Romer, Ph.D, research director at the Annenberg Public Policy Center, and fellow researchers reported on the first naturalistic clinical trial which shows that graphic … Read more
http://abs.sagepub.com/content/early/2015/07/21/0002764215596556.full.pdf?ijkey=TAmZMqGZYxGrI2w&keytype=finite UPenn PRC’s Amy Jordan PhD, Amy Bleakley, PhD, MPH, Karen Glanz, PhD, MPH, and Andrew Strasser, PhD, using a novel experimental approach, identifying the effectiveness of distinct persuasive strategies used in audiovisual (television-format) public service advertisements (PSAs) designed to … Read more
Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?
A new study by PRC researchers Amy Bleakley, Amy Jordan, Karen Glanz, and Andrew Strasser published in the Journal of Health Communication is the first to test the effect of persuasive strategies used in public service ad campaigns aimed at … Read more