Director Kevin Volpp, MD, PhD, and researchers Frances Barg, PhD, Carolyn Cannuscio, ScD, Amy Jordan, PhD, and Jason Karlawish, MD, discuss their approaches to health behavior change research in a video about research methods at the UPenn PRC.
PRC Communication and Dissemination Core Director Amy Jordan presided over the 66th Annual International Communication Association Conference held in Fukuoka Japan from June 9th to 13th. Her presidential address, entitled “Digital Media Use and the Experience of Childhood”, argued … Read more
UPenn PRC Core Lead and Researcher, Amy Jordan, PhD, was invited to speak at the dedication of The Elihu Katz Collection in Communication Studies at the Zalman Aranne Central Library of Ben-Gurion University of the Negev in Israel. Elihu Katz, … Read more
http://abs.sagepub.com/content/early/2015/07/21/0002764215596556.full.pdf?ijkey=TAmZMqGZYxGrI2w&keytype=finite UPenn PRC’s Amy Jordan PhD, Amy Bleakley, PhD, MPH, Karen Glanz, PhD, MPH, and Andrew Strasser, PhD, using a novel experimental approach, identifying the effectiveness of distinct persuasive strategies used in audiovisual (television-format) public service advertisements (PSAs) designed to … Read more
Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?
A new study by PRC researchers Amy Bleakley, Amy Jordan, Karen Glanz, and Andrew Strasser published in the Journal of Health Communication is the first to test the effect of persuasive strategies used in public service ad campaigns aimed at … Read more
Dr. Amy B. Jordan, lead of the UPenn PRC Communication and Dissemination Core, assumes the Presidency of the International Communication Association.