Presentations: UPenn PRC Food/Obesity Symposium April 2017 - University of Pennsylvania Prevention Research Center

Presentations: UPenn PRC Food/Obesity Symposium April 2017

The Latest

| May 31, 2017

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 Keynote : Margo Wootan

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 Keynote : Mariana Chilton

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Alice Ammerman

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Cheryl Bettigole

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017: Jamie Chriqui

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Tracy Fox

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Allison Karpyn

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Carolyn Johnson

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Stephenie Lemon

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Yael Lehman and Brian Lang

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Jennifer Pomeranz

POWERPOINT: UPenn PRC Food/Obesity Symposium 2017 : Amy Yaroch

Q & A Spotlight

Andrew Strasser, PhD, Co-Investigator; Skin Cancer Communication Project
According to your research, smokers ignore warning boxes in cigarette ads. Is there an effective alternative?
In that study, we found embedding health information in the body of the advertisement effectively conveyed risk. In previous research, when we replaced the text-only warning boxes with graphic warning labels, there was increased recall of health risks. Not surprising, our eye tracking results suggest graphic images grab and hold attention more than text-only messages. Mandating risks to appear in the body of advertisements and using graphic health warnings are two good strategies.