Cost-Benefit of Wearable Fitness Devices: Kevin Volpp in Money Magazine

Jun 22, 2016 | PRC Researchers in the News, The Latest

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In The Financial Rewards of Working Out section of Money magazine’s Get Healthy, Get Wealthy issue, PRC Director Kevin Volpp shares his research on the role wearable fitness devices play in motivating people to start or improve an exercise routine.

The devices may appear to be incentivizers, Volpp says, but “once the novelty wears off, many people stop using them.”