Reduce UV Exposure to Prevent Skin Cancer

Insight into why young women indoor tan and tools to help them quit

Indoor tanning significantly increases the risk of skin cancer and is prevalent among young women. The purpose of this study was to identify the most common beliefs of young, white women regarding indoor tanning, and to create and test effective messages based on those findings.

This toolkit contains the themes and messages used in the Skin Cancer Communication Project. These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

This toolkit provides strategies you can use when sharing messages. You can also head to our website for links to all of the videos, PSAs, posters and social media messages. Share them with your audience to educate and encourage them to quit indoor tanning.

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View and print the complete toolkit

1

SCCP_Indoor_Be-good-to-yourself

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”

2

SCCP_Indoor_its-your-choice

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”

3

SCCP_Indoor_protect-future3

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”

4

SCCP_Indoor_perfect-occasion

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”

5

SCCP_Indoor_start-early

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”

6

SCCP_Indoor_text-message

This message focuses on the negative physical appearance associated with indoor tanning, like wrinkles and an orange skin tone. Young, white women in the study responded to the idea of preventing damage to their skin.

These messages can be utilized by public health professionals to discourage the use of indoor tanning. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Audio

TRANSCRIPT: “What if you could see into your future? What would it look like? If you indoor tan, your future could have wrinkles and age spots. (gasp!) That’s because indoor tanning damages your skin, causing premature aging, and even skin cancer. Protect your future. Protect yourself against skin damage and skin cancer. Don’t use tanning beds.”