Health Communications

PRC C&D Core Director Amy Jordan Presides Over 66th Annual International Communication Conference

  PRC Communication and Dissemination Core Director Amy Jordan presided over the 66th Annual International Communication Association Conference held in Fukuoka Japan from June 9th to 13th.  Her presidential address,  entitled “Digital Media Use and the Experience of Childhood”, argued … Read more


Whooping Cough On the Rise: How to Improve Caregiver Booster Immunization Rates?

Whooping cough has increased dramatically over the past five years, putting infants at risk of serious illness or death. Most are infected by a caregiver who has not received a Tdap (tetanus, diphtheria, and pertussis) booster, so caregiver immunization is … Read more


Best Way to Counteract Harmful Sun Effects Is To Wear Protective Clothing, According to DeAnn Lazovich

http://www.mprnews.org/story/2015/07/16/skin-cancer-protection Co-investigator of UPenn PRC’s Special Interest Project on Skin Cancer Prevention, DeAnn Lazovich, recently stated that the best way to protect yourself from the sun is by wearing clothing. Sunscreen, Lazovich said, should be a last option. People often … Read more


Cholesterol-Reducing Drugs and Memory Impairment: A Case of Detection Bias?

http://archinte.jamanetwork.com/article.aspx?articleid=2301148 Reports on the association between statins and memory impairment are inconsistent.  To assess whether statin users show acute decline in memory compared with nonusers and with users of nonstatin lipid-lowering drugs (LLDs), UPenn PRC researcher Jason Karlawish and colleagues … Read more


How Do Sugar-Sweetened Beverage-Related Public Service Advertisements Influence Parents?

http://abs.sagepub.com/content/early/2015/07/21/0002764215596556.full.pdf?ijkey=TAmZMqGZYxGrI2w&keytype=finite UPenn PRC’s Amy Jordan PhD, Amy Bleakley, PhD, MPH, Karen Glanz, PhD, MPH, and Andrew Strasser, PhD, using a novel experimental approach, identifying the effectiveness of distinct persuasive strategies used in audiovisual (television-format) public service advertisements (PSAs) designed to … Read more


Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?

A new study by PRC researchers Amy Bleakley, Amy Jordan, Karen Glanz, and Andrew Strasser published in the Journal of Health Communication is the first to test the effect of persuasive strategies used in public service ad campaigns aimed at … Read more