Congratulations to UPenn PRC Researcher Amy Bleakley, PhD, one of nineteen new Senior Fellows at the Leonard Davis Institute. LDI’s 200+ Senior Fellows bridge seven schools and institutes within the University of Pennsylvania. They produce innovative, multidisciplinary research in the management, organization, financing … Read more
http://abs.sagepub.com/content/early/2015/07/21/0002764215596556.full.pdf?ijkey=TAmZMqGZYxGrI2w&keytype=finite UPenn PRC’s Amy Jordan PhD, Amy Bleakley, PhD, MPH, Karen Glanz, PhD, MPH, and Andrew Strasser, PhD, using a novel experimental approach, identifying the effectiveness of distinct persuasive strategies used in audiovisual (television-format) public service advertisements (PSAs) designed to … Read more
Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?
A new study by PRC researchers Amy Bleakley, Amy Jordan, Karen Glanz, and Andrew Strasser published in the Journal of Health Communication is the first to test the effect of persuasive strategies used in public service ad campaigns aimed at … Read more