A national survey of young women’s beliefs about quitting indoor tanning: implications for health communication messages
Translational Behavioral Medicine, ibx007, https://doi.org/10.1093/tbm/ibx007
Published:15 March 2018
Indoor tanning is a risk factor for skin cancer, particularly among young white women. This study examines the underlying beliefs and theoretical constructs that predict intention to quit indoor tanning, which is a viable alternative to preventing tanning initiation. The types of attitudinal and normative beliefs identified here provide a basis for health communication scholars and professionals to design theory-based persuasive messages to encourage the discontinuation of this behavior.