UPenn PRC Community Engagement, Partnerships, and Technical Assistance Core Leads, David Grande, MD, and Carolyn Cannuscio, ScD, reviewed “Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers” by Nancy Tomes in the April 2016 issue of Health Affairs.
Noting that “Tomes illustrates the long and storied path to our current reality, characterized by trends such as medicine as business, retail models of health care delivery, widespread direct-to-consumer advertising of prescription drugs, and the rapid growth of high-deductible health plans marketed as “consumer-directed health care,” Grande and Cannuscio credit Tomes with identifying the dueling values of science, professionalism, entrepreneurial aspiration, and patient engagement. “This book, which will intrigue students and scholars of health care systems and health systems management, charts the emergence of consumerism in health care beginning in the early twentieth century.”
Read the complete review here.
