Skin Cancer/Outdoor Exposure Toolkit

Young Woman in Sun Hat on the Beach

Reduce UV Exposure to Prevent Skin Cancer

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Tools to promote protection from harmful UV rays and reduce skin cancer risk

Skin cancer prevention guidelines recommend multiple behaviors to protect against harmful ultraviolet rays, yet few adults sufficiently protect themselves from sun exposure. The purpose of this study was to identify common beliefs among white adults regarding sun protection behaviors, and to create and test effective messages based on those findings.

This toolkit contains messages that can be utilized by public health professionals to encourage sun protection behaviors. Messages are available in three formats: 30-second video PSAs, 30-second radio PSAs, and posters.

This toolkit provides strategies you can use when sharing messages. Share them with your audience to educate and encourage them to adopt sun protection behaviors. Read more about the Skin Cancer Communication Project (SCCP) here.

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Use shade to be sun safe.

This message focuses on the UV protection strategy of avoidance, like seeking shade and staying out of the sun during peak hours.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “If you are going to the park to watch your favorite soccer player’s game, remember to use shade to be sun safe. Bring along a pop-up shade tent and share it with your friends and neighbors. Everybody scores! And remember, a cover-up shirt, hat, and sunscreen with an SPF of 15 or higher, to prevent skin cancer and to protect yourself from the sun’s harmful rays..”

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Shade. It can turn a picnic into a party.

This message focuses UV protection strategy of avoidance, like seeking shade and staying out of the sun during peak hours.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

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Enjoy your time in the sun.

This message focuses UV protection strategy of protection, by using sunscreen to protect your skin from a sunburn.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “Have you ever gotten a bad sunburn on your vacation? There’s always so much to do – going to the beach, taking a hike, seeing the sites. It’s easy to forget to put on sunscreen, especially on the first day out. To fully enjoy your time in the sun, wear a sunscreen of SPF 15 or higher, and remember to reapply. Don’t damage your skin or ruin your vacation.”

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Avoid the apocalypse.

This message focuses on all of the UV protection strategies, covering up with a hat and shirt, avoidance by seeking shade, and protective measures, like sunscreen.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “Music festivals are a great way to spend a day, but too much sun can have a powerful effect on your skin. A full day of UV radiation can make you feel like a zombie crawling for shade. Take the time to protect yourself from the harmful rays of the sun. Use a sunscreen with an SPF of 15 or higher, and reapply every two hours to avoid the apocalypse, or at least a sunburn. A shirt and hat will help too.”

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Enjoy yourself at the BBQ...but don't get grilled.

This message focuses UV protection strategy of avoidance, like seeking shade and staying out of the sun during peak hours.

Watch the video

Download the poster

Listen to audio

TRANSCRIPT: “It’s Barbecue time! The grills are out and everybody is getting together with friends and family to enjoy good food and good times. Enjoy yourself, but make sure that your burgers and dogs are the only things that get grilled this season. Avoid sunburns and damage to your skin caused by the sun to prevent skin cancer. Use a shirt and a hat to protect yourself. And remember to use a sunscreen of SPF 15 or higher.”

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Wear cover-up clothing

This message focuses UV protection strategy of covering up with a hat, sunglasses and clothing.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “It doesn’t take a full suit of armor to protect yourself from the harmful rays of the sun. You don’t need to take such drastic measures – it really is simpler than that. Wear cover-up clothing like a long sleeve shirt to battle UV rays that can cause skin cancer. It’s easy to cover up. And don’t forget your hat, sunscreen, and sunglasses!”

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Wearing a hat can help reduce the risk of skin cancer.

This message focuses UV protection strategy of covering up with a hat, sunglasses and clothing.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “Did you know that most skin cancers show up on the face and head? Wearing a hat is a great way to protect your head, ears, and neck from the harmful rays of the sun. So no matter what your style – wide brimmed, baseball, visor, or safari – find the hat that’s best for you to really enjoy your time outdoors.”

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The right match for sun safety.

This message focuses on all of the UV protection strategies, covering up with a hat and shirt, avoidance by seeking shade, and protective measures, like sunscreen.

Watch the video

Go to our YouTube channel @upennprc to view the videos connected to each of the messages used in the Skin Cancer Communication Project.

Download the poster

Listen to audio

TRANSCRIPT: “Dating apps are pretty popular these days. If you are looking for someone who enjoys being outdoors, but likes to be sun-safe, there is a new app just for you – it’s called Cinder. All you have to do is swipe left for sunburns, and swipe right for the hat, sunglasses and cover-up clothing that fits your style. Cinder – coming soon. It will help you find the right match for sun safety.”